Founding Product Marketer

Positioning • Narrative • Content • Demand | 5, 8 yrs | B2B SaaS / RegTech

Role: Founding Product Marketer (Head of Marketing track) Experience: 5, 8 years (B2B SaaS; RegTech / fintech / identity / Web3 strongly preferred) Function: Marketing Type: Full-time (open to a 60, 90 day fractional or contract-to-hire engagement first) Reports to: CEO Domain: KYC, KYB, AML, digital identity, Web3 compliance

About Zyphe

Zyphe is building compliance infrastructure for modern digital identity, KYC, KYB and AML for fintechs, crypto firms, marketplaces and regulated enterprises. Our decentralized, zero-knowledge architecture means personal data never has to live on our customers' servers.

We are a small, focused team. The product is shipping. Early customers are real. The next twelve months are about turning that into a defended category position, and the words, narratives and campaigns that get us there are what this role owns.

The Role

This is the founding marketing seat at Zyphe, and it is a seat, not a writer's bench. You will own how the market understands what we do: the positioning, the narrative, the words on every surface, and the work that turns understanding into pipeline.

You will write a lot, because at this stage there is no team to delegate to. But the writing is the output of the job, not the job itself. The job is judgment, the ability to look at a half-formed product, a half-formed category and a half-formed pipeline, and decide what story actually moves the buyer. Compliance officers, fintech founders, crypto product leads and developers are all distinct audiences with different evidence thresholds. You need to understand the product deeply enough to brief the people we sell to, and the people we sell to deeply enough to brief the product.

If "content calendar and ad headlines" is the ceiling of what you want to own, this is not the role. If owning positioning, building the engine and earning the right to hire your own team in 12 months is the ceiling, read on.

What You'll Own

• Positioning & narrative: the category story, the messaging house, the page-one pitch, written down, defended, kept current.
• ICP & buyer understanding: live profiles of compliance officers, founders, product leaders and developers we sell to. Evidence-based, refreshed from real conversations, not assumed.
• Content engine: website pages, long-form, regulatory deep-dives (MiCA, GDPR, FATF, Travel Rule), customer stories, comparison pages and SEO hubs across KYC, KYB, AML and digital identity.
• Sales & launch enablement: one-pagers, pitch narratives, launch announcements, email sequences and nurture flows, in close partnership with the founder selling motion.
• Demand experiments: ad copy, landing pages and CTAs for LinkedIn, Google and Web3-native channels, run as tests with measurable verdicts each week.
• Competitive intelligence: a living read on Sumsub, Onfido, Persona, Fractal ID, Privado ID and the next ones up, what they're saying, where they're vulnerable, what we should be saying instead.
• Brand voice: confident, technically grounded, privacy-first, never jargon-heavy. You evolve it and you enforce it across every surface.
• Investor narrative (in partnership with the CEO): the words behind the deck, the data room and the next round.

What You'll Do Day-to-Day

• Sit on customer and prospect calls. Take notes that turn into positioning, not just transcripts.
• Interview product, engineering and compliance SMEs internally; translate technical depth into work that converts.
• Write, edit and ship 3, 5 high-quality assets per week, from a 90-character ad headline to a 2,500-word regulatory guide.
• Brief and edit junior content / SEO support; raise the floor on everything that goes out under the Zyphe name.
• Run weekly experiments on ad copy, headlines and landing pages; report what worked and what didn't.
• Maintain ICP, positioning and competitive docs as living artifacts, not slide decks that go stale in a month.
• Partner with the CEO on fundraise narrative, investor updates and external communication moments that matter.

Who You Are

• 5, 8 years in B2B SaaS marketing, ideally including at least one tour as the founding or first product marketer at an early-stage company.
• A strong writer with a real portfolio: positioning docs, narratives, web pages, launch material and content that drove measurable pipeline you can walk us through and defend.
• Comfort with technical depth: you can read an API doc, sit through a product demo, ask a CTO a sharp question and walk out with an angle that moves a buyer.
• Critical thinker: we don't need someone who writes what we tell them. We need someone who tells us when we're wrong about positioning, the buyer or the market, and brings the evidence.
• Operator instincts: you can own the function alone for 6, 12 months, juggle 5+ formats in a day, and ship without waiting to be asked.
• SEO and demand fluency: keyword research, search intent, on-page optimization, paid copy as a conversion lever, not as decoration.
• Excellent written and spoken English with a sharp editorial eye. Your first drafts are tighter than most people's third.

Bonus Points For

• Direct experience writing for KYC / KYB / AML / RegTech / cybersecurity / identity verification audiences.
• Web3 fluency, DID, ZK proofs, self-sovereign identity; comfortable at Token2049 / ETHDenver-adjacent events.
• Worked closely with technical founders before; know how to push back without breaking trust.
• Helped shape investor-facing narrative for a Seed / Series A round.
• Hands-on with HubSpot, Webflow, Notion, Figma, LinkedIn Campaign Manager, Semrush / Ahrefs.
• A real point of view on AI in content workflows, where it earns its place and where it doesn't.

Why Zyphe

• Founding marketing seat. Every surface the market sees is your work, and you build the team behind it.
• Direct line to the CEO and to product. No layers, no committee, no marketing-by-consensus.
• Operate at the intersection of compliance, digital identity and Web3, a category being defined right now.
• Real product shipping to real customers, with real revenue and a real fundraise on the line.
• Competitive cash, equity that reflects the seniority and scope of the role, learning budget, runway to build a real content and demand engine from the ground up.