Scope
This policy applies to zyphe.com and explains what we and our providers store on your device. It sits alongside our Privacy Policy, which covers personal data more broadly. What runs before you choose depends on where you are. In the EU, the EEA, the UK and Switzerland, nothing outside the essential category is stored until you accept it; using the site is not consent, and closing the banner is not consent. In the United States, statistics and marketing are on by default and you can opt out at any time, with one exception: session recording only runs if you accept it. Everywhere else, Google Analytics and Google Ads load by default and every other optional tool waits until you accept.
What are cookies?
Cookies are small text files that a website places on your device as you browse, and can read again on later visits. This policy uses "cookies" to cover similar technologies too: pixels, web beacons, and browser local storage. Several of the tools listed below use local storage rather than a cookie, and they are treated identically here.
The three categories
- Essential. Needed for the site to work, including remembering the cookie choice you just made. Always on, and no consent is required for them.
- Statistics. How the site is used: pages viewed, clicks, scroll depth, errors, and session recordings. Whether it starts on or off depends on where you are, as described above. Session recording never starts without your acceptance.
- Marketing. Advertising measurement and visitor identification. This category can result in a third party learning that you visited, and can attempt to connect your visit to a business contact record. Off until you accept, except in the United States, where it is on until you opt out, and for Google Ads outside the EU, the EEA, the UK and Switzerland.
These are the same three toggles you see in the banner. Declining leaves the site fully usable.
What these cookies collect
- Lead source: the referring website or marketing campaign that brought you here.
- Behaviour: links and buttons clicked, navigation between pages, scroll depth, and, for session recording, mouse movement and keystrokes in non-sensitive fields.
- Technical: browser and operating system, device type, screen resolution, and approximate location derived from your IP address.
Statistics cookies do not identify you by name. Marketing cookies can: the visitor identification tools exist specifically to connect a visit to a company, a business contact record or a named individual, and the advertising pixels let their providers recognise a browser they already know. That is why marketing is a separate toggle. The visitor identification tools are restricted further still: they are loaded only for visitors located in the United States, never for visitors in the EU, the EEA or the UK, and never on the careers area, where we handle candidate data.
Third parties we load
| Provider | Category | What it does |
|---|---|---|
| Google Tag Manager | Loader | Loads the tags below. It does not set analytics cookies of its own. |
| Google Analytics 4 | Statistics | Measures traffic and on-site behaviour across two properties. IP handling follows GA4 defaults, which do not store full IP addresses. |
| Microsoft Clarity | Statistics | Records sessions and builds heatmaps. It is never loaded on the careers area, because that part of the site handles candidate data. |
| PostHog | Statistics | Product and website analytics. |
| Google Ads | Marketing | Measures which ads led to an enquiry. |
| Meta Pixel | Marketing | Measures which Meta ads led to an enquiry and supports audience building. |
| LemReveal | Marketing | Attempts to identify the company or contact behind a visit, so our sales team can follow up. It is loaded only for visitors located in the United States, who can opt out at any time. It is never loaded for visitors in the EU, the EEA or the UK, and never on the careers area. |
| RB2B | Marketing | Attempts to identify the individual behind a visit, including a work email address and a LinkedIn profile, so our sales team can follow up. It is loaded only for visitors located in the United States, who can opt out at any time. It is never loaded for visitors in the EU, the EEA or the UK, and never on the careers area. |
| HubSpot | Marketing | Loaded on the booking page to embed the meeting scheduler. |
Changing or withdrawing your choice
Use the Cookie Settings link in the site footer. It reopens the same panel you saw on your first visit, and withdrawing is exactly as easy as accepting. In the United States, the Do Not Sell or Share My Personal Information link next to it turns marketing off in one click. Turning a category off stops further collection immediately; it does not delete what was already collected, so use the rights in our Privacy Policy for that.
You can also block or delete cookies in your browser settings. Some site functions may stop working if you block essential cookies.
Global Privacy Control. If your browser sends a GPC signal, we treat it as an opt-out from the marketing category without any further step from you. That includes the United States default: with GPC on, marketing is never switched on for you.
Cookie duration
Cookies are either session-based, meaning they are deleted when you close the browser, or persistent, meaning they last until the expiry below. Durations are the providers' defaults and can change when a provider changes them.
| Cookie | Purpose | Category | Expiry |
|---|---|---|---|
| userCookieConsent | Stores your cookie choices so the banner does not ask again. | Essential | 60 days |
| _ga, _ga_* | Google Analytics 4. Distinguishes visitors and sessions. | Statistics | Up to 2 years |
| _clck, _clsk | Microsoft Clarity. Links a session to its recording and heatmap data. | Statistics | 1 year and 1 day respectively |
| ph_*_posthog | PostHog. Identifies a returning visitor across pages. | Statistics | Up to 1 year |
| _gcl_au | Google Ads. Attributes a conversion to an ad click. | Marketing | 90 days |
| _fbp | Meta Pixel. Identifies a browser for ad measurement. | Marketing | 90 days |
| LemReveal identifiers | Visitor identification. Matches a visit to a business contact record. | Marketing | Set by the provider |
| RB2B identifiers | Visitor identification. Matches a visit to a named individual. United States visitors only. | Marketing | Set by the provider |
Your rights
- EEA, UK, and Switzerland. Non-essential cookies require your prior consent, which you can withdraw at any time. You can also ask to access, correct, or erase the personal data derived from them.
- California and other US states. You have the right to know, delete, and correct personal information, and to opt out of targeted advertising and of the sale or sharing of personal information. Statistics and marketing are on by default for visitors in the United States. The Do Not Sell or Share My Personal Information link in the footer, the marketing toggle, and the GPC signal are all valid ways to opt out. We do not discriminate against anyone for exercising these rights.
Requests go to privacy@zyphe.com.
Updates
We update this policy when the tools we load change. The date at the top tells you when that last happened. Your choice applies to a category, not to individual tools. If we add a tool to a category you have accepted, or one that is on by default where you are, it runs under that setting, and we list it here before it does. You can turn any category off at any time.
Contact
Email: privacy@zyphe.com
Zyphe Inc., 2140 S Dupont Hwy, Camden, DE 19934, United States.