Scope
This policy applies to zyphe.com and explains what we and our providers store on your device. It sits alongside our Privacy Policy, which covers personal data more broadly. Nothing outside the essential category is stored until you accept it. Using the site is not consent, and closing the banner is not consent.
What are cookies?
Cookies are small text files that a website places on your device as you browse, and can read again on later visits. This policy uses "cookies" to cover similar technologies too: pixels, web beacons, and browser local storage. Several of the tools listed below use local storage rather than a cookie, and they are treated identically here.
The three categories
- Essential. Needed for the site to work, including remembering the cookie choice you just made. Always on, and no consent is required for them.
- Statistics. How the site is used: pages viewed, clicks, scroll depth, errors, and session recordings. Off until you accept.
- Marketing. Advertising measurement and visitor identification. This category can result in a third party learning that you visited, and can attempt to connect your visit to a business contact record. Off until you accept.
These are the same three toggles you see in the banner. Declining leaves the site fully usable.
What these cookies collect
- Lead source: the referring website or marketing campaign that brought you here.
- Behaviour: links and buttons clicked, navigation between pages, scroll depth, and, for session recording, mouse movement and keystrokes in non-sensitive fields.
- Technical: browser and operating system, device type, screen resolution, and approximate location derived from your IP address.
Statistics cookies do not identify you by name. Marketing cookies can: the visitor identification tool exists specifically to connect a visit to a company or a business contact record, and the advertising pixels let their providers recognise a browser they already know. That is why marketing is a separate toggle.
Third parties we load
| Provider | Category | What it does |
|---|---|---|
| Google Tag Manager | Loader | Loads the tags below. It does not set analytics cookies of its own. |
| Google Analytics 4 | Statistics | Measures traffic and on-site behaviour across two properties. IP handling follows GA4 defaults, which do not store full IP addresses. |
| Microsoft Clarity | Statistics | Records sessions and builds heatmaps. It is never loaded on the careers area, because that part of the site handles candidate data. |
| PostHog | Statistics | Product and website analytics. |
| Google Ads | Marketing | Measures which ads led to an enquiry. |
| Meta Pixel | Marketing | Measures which Meta ads led to an enquiry and supports audience building. |
| LemReveal | Marketing | Attempts to identify the company or contact behind a visit, so our sales team can follow up. |
| HubSpot | Marketing | Loaded on the booking page to embed the meeting scheduler. |
Changing or withdrawing your choice
Use the Cookie Settings link in the site footer. It reopens the same panel you saw on your first visit, and withdrawing is exactly as easy as accepting. Turning a category off stops further collection immediately; it does not delete what was already collected, so use the rights in our Privacy Policy for that.
You can also block or delete cookies in your browser settings. Some site functions may stop working if you block essential cookies.
Global Privacy Control. If your browser sends a GPC signal, we treat it as an opt-out from the marketing category without any further step from you.
Cookie duration
Cookies are either session-based, meaning they are deleted when you close the browser, or persistent, meaning they last until the expiry below. Durations are the providers' defaults and can change when a provider changes them.
| Cookie | Purpose | Category | Expiry |
|---|---|---|---|
| userCookieConsent | Stores your cookie choices so the banner does not ask again. | Essential | 60 days |
| _ga, _ga_* | Google Analytics 4. Distinguishes visitors and sessions. | Statistics | Up to 2 years |
| _clck, _clsk | Microsoft Clarity. Links a session to its recording and heatmap data. | Statistics | 1 year and 1 day respectively |
| ph_*_posthog | PostHog. Identifies a returning visitor across pages. | Statistics | Up to 1 year |
| _gcl_au | Google Ads. Attributes a conversion to an ad click. | Marketing | 90 days |
| _fbp | Meta Pixel. Identifies a browser for ad measurement. | Marketing | 90 days |
| LemReveal identifiers | Visitor identification. Matches a visit to a business contact record. | Marketing | Set by the provider |
Your rights
- EEA, UK, and Switzerland. Non-essential cookies require your prior consent, which you can withdraw at any time. You can also ask to access, correct, or erase the personal data derived from them.
- California and other US states. You have the right to know, delete, and correct personal information, and to opt out of targeted advertising and of the sale or sharing of personal information. The marketing toggle and the GPC signal are both valid opt-out mechanisms. We do not discriminate against anyone for exercising these rights.
Requests go to privacy@zyphe.com.
Updates
We update this policy when the tools we load change. The date at the top tells you when that last happened. If we add anything to the statistics or marketing categories, it stays off until you consent to that category, so a new tool never starts running on an old choice you were not asked about.
Contact
Email: privacy@zyphe.com
Zyphe Inc., 2140 S Dupont Hwy, Camden, DE 19934, United States.